WHAT IS A BLOG?

Everyone has a different opinion of how to explain what a blog is. I like to explain what a blog is by contrasting it to a ‘’normal’’ website, since essentially a blog is a website (so there you go, that’s all really a blog is – a website) Blogs are websites with a few very key differences, namely:

1. Articles are listed in a chronological order with the newest article at the top: This is a very consistent element of every blog I have ever come across. Articles are listed with a title followed by the body content, starting at the top of the page with the most recently published article followed by the next most recent, and so on. This format is a legacy of the ‘’ journaling’’ aspect of blogging.

The term blog is derived from ‘’weblog’’ which essentially mean online diary or journal. Diaries have entries made by date and that is how blog posts work too.

An important point to make, despite the journalistic style history, is that blog today are not all diaries and are not all about personal lives of the authors. Some blogs are still the thought of the authors- my blog is, but I don’t talk about my tv or what I had for dinner. I stay on my chosen topic, internet business and blogging, and people who are interested in those topic come to read my blog.

Blogs today can be about any subject, written by one or many authors and certainly are not all diaries. Personal reflection, opinion and tone, all have a place in blogs, but that doesn’t affect the  breath or scope of topic covered.

2. it’s easy to add new content: Normal website have one chronic problem that kept everyday people from creating one- they are just too technical. Even with sophisticated content management systems, website creation was out of the reach of your average web surfer.

Blog changed things. They provide a content publishing system so easy to use that the average net surfer, with some practice, can become a blogger and publish content to the world wide web. When content publishing became as easy as writing an email, the barriers to entry were lowered enough for it to go mainstream and we now have a world filled with millions of blogs.

3. Content is updated frequently: Another major problem with websites is their static nature. Most websites never change and you always come back to the same pages with the same content. The reason for this is point two above-  it is too hard for the average person to add content to a website.

Sure, many popular sites were updated frequently before blogs came along, but they have backing of large organizations with technical staff and writers, or they are managed by people who understand things like HTML, FTP and web servers.

Most people do not speak this language and until blogs became available it was hard for the average person to publish their ideas online. Blogs lower the barriers to publishing enough so the average person can do it. As a result the web is filled with content producer (bloggers) writing and publishing articles on a regular basis, sometimes multiple articles per day. Websites have never been as dynamic as today’s blogs.

A spin-off effect has been the rise off blogs in search engines. Search engines like google reward sites that publish valuable content on a consistent basis. Blogs, by their nature, do this (assuming motivated bloggers are running them) and so rise high in search engine rankings. As a result of ‘’stealing’’ top engine rankings, they receive even more attention, capturing the focus of internet marketers and business  owners as they look to blogs as potential marketing tools for their products and services.

4. Blogs allow people to leave comments: A significant evolution when comparing traditional website to a blog is the addition of comments function. Each article published to a blog has an impute box to allow any person from the public to leave a comment on that article.

This enhancement turned websites from one-way broadcasting devices, to two- ways communication tools. Readers can directly communicate with author of the content, carry on the conversation started by the article and essentially turn a blog into a community. This last point is more powerful than you think and here’s why….

5. People ‘’trust’’ blogs more than the normal websites because blogging is a conversation:

If  you combine all the elements above- the personal journal style of writing, the ease of adding content leading to frequent updates, the ability to interact with your readers- you have a formula for a very natural communication tool. Blogs ,by their nature, are considered trusted sources of information. They foster a more human relationship and, as evidenced in countless blogs today, some bloggers are perceived as experts, whether they are not, purely on the back of their successful blogs.

This final point is the most significant, yet subtle element that distinguishes blogs from normal websites. If people trust the word written on a blog, if people come to like and identify with the person writing the blog, you have all the elements necessary to create a popular community focused on the creative output of just one person.

This is why any person with a passion, a hobby, or a skill, and enough motivation to produce content on a particular topic, can build an audience, keep people coming back and ultimately, monetize that traffic, establishing the potential for professional blogging.

Much of what I just explained won’t be new to some people, but it lays the groundwork for the rest of this report. If the concept of ‘’blog’’ is still a bit blurry for you, head online, find some blogs and seek examples of the five points I listed above so you understand the opportunity that exists.